The Ultimate Guide to Overcoming Your Fear of Creating Content

Social media has become an integral part of our lives. We are easily connected with family, friends, and the world. This is useful for businesses because it allows you to connect to your audience and draw in customers. There are many benefits that come with content creation. However, many people are hesitant to post because they’re afraid of how people will respond to it. Creating content for social media can be intimidating and even scary for some people. But why is that?

Why?

It’s not easy to put yourself on social media for the world to see. You may feel that you aren’t a good communicator, or that nobody wants to hear what you have to say. As Ryan Woolf puts it at 41:30, “I feel like I’m an imposter, I'm not good enough, the world doesn’t want to see my stuff.” These feelings are common. Fears of rejection and judgment can be enough to stop someone from posting their ideas. You are not alone. Many people feel this way, but there are steps you can take to work through your reservations about content creation. Overcoming your fear begins when the benefit of creating content outweighs the comfort of not posting.

Benefits

So why should I be making content? One of the biggest benefits of creating content is the personal connection it makes. It allows you to connect with customers. People are more likely to buy products or services from people they like, trust, and connect with. As Ryan Woolf says at 47:20, “I don’t buy products, I buy people.” This is true for a lot of people and social media allows you to build trust and rapport that is invaluable. Additionally, content creation leads to increased visibility and brand recognition. It allows you to showcase your expertise and reach a wider audience. This in turn creates customer engagement and loyalty. It provides credibility which will grow your reputation.

Tips

Here are some tips for overcoming your fears and making successful content:

• Remember that people want something “raw, real, and personal” as Ryan Woolf put it at 50:58. You don’t need to focus on creating something with a high production value.
• Focus on your purpose. Figure out why and what you want to create. This will help you stay motivated and confident.
• Start small. You can create short and simple pieces of content and do more as you begin to feel more comfortable with the process.
• Connect with people who have similar interests. This can help you build a supportive network and find your niche. 
• Celebrate your successes and use them as motivation to keep going.

Despite your fears, it’s important to remember that creating content for social media can be valuable and rewarding. Overcoming your fears takes time and effort, but it’s well worth it. With these tips, you’ll be able to create content with confidence. 

Listen to the full episode here!