Emmanuel Eleyae: I'll be your host, Emmanuel Eleyae, CEO and founder of Eleyae Systems, where we build systems that build brands online and help e-commerce entrepreneurs go from 10K a month to 100K a month to a million dollars a month in revenue without wasting a fortune on ad spend or working themselves to death to do it so that they can finally pay themselves what they deserve out of their business. We do this because we have built our own e-commerce brands. We've done over $50 million in revenue for our own brands and our client's brands in our agency, and we're just getting started. These systems that we teach, they work, they are effective, they're repeatable, they're scalable. They've worked for our businesses, they've worked for our client’s businesses, and they'll work for your businesses too. Welcome to Eleyae Systems Podcast, Journey To An 8 Figure E-Commerce Business. In this episode, I’ll be interviewing Angelic Marnier, the founder of Monetize Your Genius, a program that allows you to get a fully produced course with a director, studio, hair & makeup, the full Hollywood experience and everything all done in one day. And that’s even if you haven’t started your course yet, you get it all done at once in one day from start to finish. She also has a successful program called Corporate Countdown that helps course creators with building their course in a more self paced and group coaching format over a 12 week period versus a one day period. In this episode, pay particular attention to how she breaks down making a course because as e-commerce entrepreneurs we’re always selling products that have cost of goods sold, shipping fees, and all kinds of other storage fees associated with delivering that product to customers. Courses do not. We should all be adding a course offering as a product as a product we sell to existing customers because you know what? It doesn’t cost us anything to ship it, to store it, or return it, any of that. So if you’ve been interested in creating courses or selling knowledge you’ll get a lot out of this episode, I promise you. I know you’ll also get a lot out of hearing her story too. She hasn’t had it easy in this entrepreneurial journey and i’m sure we can all relate to the struggle of having to go all in for out business, things not working out, the walls falling in the floors falling out from under us, being in debt, putting it all out there, having to ask for help, and it is a scary place to be. I know you know that as well, you can relate to her story and I want you to know you are not alone. And so without further ado, here’s Angelic Marnier. Okay. So, hello Angelic Marnier. How are you?
Angelic Marnier: Yes, I'm doing good. How are you?
Emmanuel: Good, good. Would love to know what it is you're up to. What are you working on? So please introduce yourself and, and let's know what you're doing.
Angelic: Yes, I'm excited. Yeah. So, uh, what am I up to? Brand New Year. So I'm up to a lot. So I am going to work with a lot more thought leaders. Uh, there's a lot of thought leaders that I connect with, and they have a lot of information, a lot of expertise, but they're not monetizing it. So they're not monetizing this genius that they have. So that's really gonna be my focus, uh, going forward. A lot of them want to know how to make passive income and make money while they sleep. They want to get off the sidelines and really monetize and align like their passion so they can make, you know, profitable digital online products. I wanna help with that. And then really I wanna help people get that impact. They really wanna be influencers. They really wanna get their message out there and leave a legacy. So that is what I'm up to.
Emmanuel: Nice. It’s a lot.
Angelic: Yes, it's a lot. But I’m up for it.
Emmanuel: It’s a lot. I like it. And so what is it? So let's assume I'm one of those people. I'm motivated, I'm a thought leader. I've got a lot to say. I'm interested in making a course. What is it you're offering?
Angelic: Uh, so I'm offering two different things. So I have my exclusive program where we've been just crushing it. We crushed it. Over and over again. I can't wait to get into all of that, all the people who did well, uh, with courses. Um, but I really take people step by step by step. So really just helping them figure out what is the juicy topic. A lot of times people come out with stuff and it's like, wah wah. We don't want that. We want a juicy topic, like, you know, how to lose weight in 10 days and lose 10 pounds and, you know, be ready for your high school graduation. You know, stuff like that. Like, we really wanna get you excited about it. Um, so what's the hot topic? I wanna help with that. And then who is our niche? Who is our group of people who will actually pull out their wallets and buy? It's great to have a course, but we gotta figure out who are the people who are hot to buy and we need to get in front of them. And I wanna help you do that. And then I wanna help outline cuz a lot of times thought leaders got a whole lot of thoughts going on. But they need to organize them, you know? And so that's me. I'm that second pair of eyes. I'm letting you know if it's in chronological order, doesn't make sense the order it’s in, is it down to a fifth grade level? Like that's where my ears and eyes come in and really your second pair of ears and eyes. So I'm helping in that regard. Um, and then I help them with video. A lot of people are shy to make video, even though they're thought leaders. Sometimes they're still shy. Help them with the videos, whether they wanna be on camera or some people don't wanna be on camera. I show them how to do that as well. And then I go ahead and build out the course for them. My team and I build out the course for 'em so they don't have to be tech savvy. And then from there I help them market it. And that's my secret sauce. Like really being able to help people market their courses so we can monetize that genius of theirs.
Emmanuel: Wow. And what is the name of the course and where could I find it?
Angelic: Uh, so it's Monetize Your Genius and you can find it only by going through me at Monetize, uh, monetizeyourgenius.us. So I do, I speak to everybody before they come into my program cause I just wanna make sure it's a good fit. I can't work with everybody and I don't have a time to give to everybody. So I wanna work with people who are serious, real thought leaders really wanna make an impact. And so I keep my square of people very, or circle of people, very intimate so that I can really deliver results. I'm all about delivering results for the people I work with. If you work with me, we get results. So I can't work with everybody. Um, so yeah, in order to get to the program, you'd have to go to my website and go ahead and apply and I'll chat with you. Somebody, either myself or someone from my team will chat with you and we'll see if it's a good fit. Um, so I'm up to that. That's one thing I have going. And then the next thing is what I'm really excited about as well, I'm doing VIP services where I'm bringing people. Yeah. People kept saying like, Hey Angelic, I just wanna get my course done in one day. And I'm like, how am I gonna do that? Figured it out. Cracked the code on that one. Uh, so we are bringing people in, we are knocking it out in a day. So hair, makeup, video, all that stuff done for you in one day. Course knocked out in a day. Uh, it's a full day, but we're gonna knock it out in a day and then my team will take it from there, put it all together for you, and we'll do some marketing after that. But your course will actually be done in a day. I hope everybody else is just excited as I am.
Emmanuel: Whoa. Hold on a minute. I need to run that back, like, wait a minute. So you’re telling me I can call you up, go visit you, you’re gonna handle everything and have a whole course done in one day. How is that possible?
Angelic: Yes. I know how’s it possible? Because you're gonna be working with me and my team, so it's gonna be a full day, you know, from nine to six, but we're gonna knock it out, so I've already got it organized. Uh, we would've already talked in the beginning to kind of work out what your modules will look like. And like I said, we bring in the glam team, get your backdrop, get your, uh, get your slides all created, everything will be ready at your fingertips once you show up. And then I've got you on a schedule. So we start knocking these modules out. So by the end of the day, all your modules are knocked out, and then it's up to me and my team to build it out for you. But your, your whole process is done in that particular day.
Emmanuel: Wow. So I've heard a lot of offers for, for coaching and courses and stuff like that, but this is something new. This is different because what you're saying is basically we can outline the course, uh, and then I just show up and in one day you're gonna walk me through all the stuff I need to do to record, do the hair and makeup, everything. And the course is done all in one day, and then you handle the marketing afterwards. So my investment of time is just a little bit of prep, and then one day of shooting.
Angelic: Yep. Little bit of prep. One day of shooting. Uh, we'll chit chat a little bit about the marketing, but the course is done. You'll have an actual product that you can sell, that you can monetize, that you can tell people about, that you can, uh, you know, post on social websites that you, if you do, uh, if you get on stages, you can tell people, oh, I have a product now they can buy, you will actually have a full on digital course that you can sell and monetize in just a day.
Emmanuel: Man, I'm blown away. That's impressive.
Angelic: Yay. I'm glad. I like that. I like that reaction. I appreciate that.
Emmanuel: Yeah, I may, I'm definitely gonna need to be calling you about that.
Angelic: Oh, cool.
Emmanuel: And then how big a course, so here's some questions. I think, like if I'm somebody interested in this, I'd probably be asking how big of a course would it be? Because I couldn't do like, you know, a 30 hour course in a day. Right?
Angelic: Correct.
Emmanuel: Could you give me some, uh, quantity of how big the course could be, or small.
Angelic: Sure, I'd love to do that. So the way that I'm looking at it is I would prefer to do five to seven modules. And when I say modules, those would be steps or pillars, whatever you wanna call it. I call it modules. And under each one of those modules, I want us to do four or five, five minute videos. So then that's just 20 minutes, 20, 30 minutes of content. Depending on how many modules you have, it could be, you know, two to three, four hours. So that's all I need. That's why I can knock it out in a day and I'll be the one keeping you on target and accountable. Uh, so we get this done. Uh, time is money. Money is time. So I'm not gonna, you know, have you going into the wee hours. No, I'm gonna keep you very, very astute of time and keep you accountable to that timetable that we have in place.
Emmanuel: I love it. And then once that day is done, what happens after that day?
Angelic: Uh, great question. So then we build out the course for you. That takes a couple of days for my team to build everything out, meaning that they would have gotten all the videos placed in it all in order, you know, put together like a landing page or a sales page, which will be where we allow people to drop their email addresses and actually buy. So we've gotta connect all that. Um, but yeah, I mean, once we get that done a couple days later, you actually have a full on course. Everything is connected for you. Stripe, PayPal, all the good stuff so that you are ready to rock and roll.
Emmanuel: That's exciting.
Angelic: Yeah, it is.
Emmanuel: So then who I can see, I see the value and I recognize this for me, I, y’know, to me, I don't have a lot of time. Right. There’s that saying you can either spend money or you can spend time. Right. And so I, a lot of times like, I'm ready. I'm ready. Just you know, let me just spend money to save time cuz time is my most precious resource. I can't get any more of that. I can make more money. So then what types of people would you say are best suited for this, uh, program? Or actually either of the programs.
Angelic: Uh, yeah, the, the, the people you just said for, so for the VIP program, the people you just said, they don't have a lot of time. They're thought leaders. Again, they're on stages, they're selling books, they're coaches. They don't have a lot of time. They've got other clients, they've got other things they need to do, but they realize they're leaving money on the table. Um, they're also those people who are kind of like, Angelic, I'm getting kind of tired of coaching one-on-one. I need to scale. I can't scale myself one-on-one. There's only 24 hours I need to duplicate myself. So they realize there's money on the table, and so they're ready. They're like, Hey, let me give you a day of my time. And I know I, and they're already confident. Hey, let me give you a day of my time and I know I can make this scale. I just need to be able to duplicate myself for the course, cuz we create that course one day. But then you can sell it infinitely over and over again. Who doesn't wanna do that? I wanna do that. And I do courses all day long. So that's who that's for. Um, and it is high ticket, but the return on your investment is, like I said, it just keeps on coming. Um, and then for those who are like, no, actually I wanna take a little bit more time, I want a little bit more handholding that those people come into my group course and then I'm with them twice a week. So it's a very high level of support. I don't know anybody else that's a coach that's with you twice a week in the trenches with you, looking at your stuff, uh, helping you, giving you ideas, critiquing you, and you're in a small community and those other people in the community are also critiquing you and giving you ideas. And you might find your first client in that community. So that's who my group program is for. Someone who might say, Angelic, I've got a little more time available. I don't have that high ticket money for that, but I know I gotta get a course. That's who my group program is for. And it's a high, high level of support. Again, setting everybody up for success.
Emmanuel: And so if I'm listening to this and I'm thinking, man, I'm not sure if I should do this right now, I should wait a little while. How would you help me feel more comfortable just going for it now, instead of waiting.
Angelic: Well, I would just say this courses did $224 billion. Like that's a lot of money in 2022 if that much money is on the table. I don't know if that makes it urgent for me. So if that doesn't get some fire under your buns, I don't know what will, but you know, it's gonna be a trillion dollar business. So you might as well get in now. Be known as that go-to person, be known as the person that this is who th this is the course you wanna buy before somebody gets in front of you, and then they're gonna be the go-to and I would've helped them. And then you're gonna be upset. That's why.
Emmanuel: Right. And if I was like, look, I know this thing is not gonna be cheap, right? Because quality you gotta pay for quality. So if I'm worried about how much it's gonna cost, how would you help me feel more comfortable with making this kind of an investment?
Angelic: Well here, here's the deal. You always have to look at, good point. The return on your investment. So like with my group coaching program or even the VIP. If there's 224 billion, don't you think you can make a hundred thousand? There's your, I mean, and I'm not charging a hundred thousand. So bottom line, you should be able to make six figures. There's no reason why you can't make $8,000 a month from a course, so I can help you get that return and then some. So it doesn't matter what the price is, as long as you can make a profit, you're good to go. So it doesn't matter the price. Let's look at the return on the investment.
Emmanuel: Okay, so the program sounds good. I like it. The, I know I need to do it right now and I know it's definitely worth the cost. Now the question is like making a course with your program versus, cause there's a lot of programs out there, but what makes yours special or different?
Angelic: Well, I mean, you know, I'm saying me, Angelic Marnier, you know, nobody else gonna take care of you like I take care, I really take really good care of my clients. Um, like, you know, I just, the other day one of my clients wasn't showing up for class. I reached out, you know, email just to make sure, like, are you okay? Is everything okay? And she just couldn't believe that. She's like, oh my gosh, you really noticed me. So it's just that high level of that high touch, that love, that and then that push in the butt too, right? You've got to make your clients accountable to their goals. So I don't let up, I'm not gonna be that easy coach. Like, uh, okay. No if we said that you were gonna have this by this week, where's it at? I wanna take a look at it cuz we've gotta get this course up and running. So it's accountability. Uh, a lot of people don't do that. It's a high level of support. I'm invested. Um, there are other group coaching programs, but they're really, really huge and big and there's thousands of people in there. Mine is not. Mine's intimate. No more than 10 people. I know your name, I know your course. I'm talking directly to you and to your needs. You have access to me via email, like I really would say the secret sauce also is that I help you market. Everybody else can, you know, be a gen course generator and all this other stuff, but they're not gonna help you market. I'm taking the additional time, additional like six or seven weeks to actually show you how to market your course so that we can monetize your genius and set you up on a path to get passive income. I don't know too many other coaches doing that.
Emmanuel: Yeah, that's true. It's a complete package. From soup to nuts. So I can see how this could definitely make it to where, like you're, you're literally doing everything to make sure I’m successful.
Angelic: Yeah. Yes, I'm gonna set you up. I'm gonna set you up for success, and I'm gonna help you shortcut your success. I didn’t become successful for like, two, three years. Uh, my clients are getting that done in like 2, 3, 4, 5, 6 months. So it can, it can happen. It can happen really, really, uh, quickly, especially with me showing you the marketing, uh, strategies that have been working for myself and for my clients. And we keep it fresh too. It's not old stuff. These are things that I'm taking courses on and spending my money on and learning from the best so that I can bring it back to my client so they can have the best information out there.
Emmanuel: Right. And I'm um, you mentioned something that I thought was interesting. What is your story? How did you get into this game and, and get to where you're helping others make courses?
Angelic: Yeah. So I was like a lot of people out there. I was, you know, going hard, going as hard as I could in corporate America. Uh, cuz you know, full disclosure, my mom and I, you know, kind of struggled financially. So I did not ever want to financially ever be in disarray. So I worked really, really hard. Uh, you know, I worked at a bank, I did mortgages. I did really, really well, uh, but adversely affected my health cuz I was so stressed out. I did mortgages and that's a commission-based business. So every month you start at zero. So you're always trying to make money cuz you wanna get paid at the end of the month if you don't close any loans, you're not gonna get paid. It's not a salary job. So I went to the doctor one day and Emmanuel, they slapped that thing, you know, on my arm to like s-s-s-s-s take my blood pressure and it was through the roof.
Emmanuel: Oh, no.
Angelic: Yeah. And I had, I mean, they let me know then like, hey, your, your, your blood pressure's through the roof, you have to come back. And I kind of, you know, brushed it off like whatever. I thought it was just that I was eating Lean cuisines and you know. But no, when I came back, uh, I was diagnosed with hypertension and put on a prescription that I had to take daily. And when I tell you that was the ultimate low, like I had let myself down, I had worked really, really hard for another company and stressed myself to the point where my, I mean, I'm in my thirties, like what in the world who has blood pressure issues at and, and I, I did, Angelic did, so I decided I had to figure it out. So I did like everybody else. I went on Google, like, what can I do online? You know. And I tried it all. Like, honestly, I think I talked to you about this. I tried drop shipping, I tried affiliate marketing. I got my insurance license to sell insurance online. I tried multi-level marketing, like I couldn't get anything to work. And finally I tried online courses and it was the first thing that actually made me an income and was like a lifeline for me. Uh, and once I was able to get it going, I'm like, everybody can do this. Like everybody's got something that they’ve overcome, like divorce or, you know, overweight or diabetes or blood pressure or you know, natural hair. Everybody's good at something, why don't you show other people how to do it and let's make money doing that. And that's really how I got into it. Uh, got in, in 2019. I did okay. 2020 I did better. 2021 had my first six figure year, and I've just gone from there. So it, it's been a little bit of a journey, but, uh, we got it going. We got it going.
Emmanuel: Yeah, well done. Congratulations.
Angelic: Thank you.
Emmanuel: And now you're helping others. Have you had some, some folks. So your success is awesome, right?
Angelic: Right. Thank you.
Emmanuel: Right. I’m curious I’m sure you have some other folks that you've helped that have also been successful.
Angelic: Yeah. Yeah. So my client Chanel, she does Airbnb courses and she's also now branching into business strategy. Uh, we did a course for her all about Airbnb, helping people start their own Airbnbs and she did a $10,000 launch. So she did really, really well. Uh, she crushed it. I had another client who did a challenge. Um, they're doing I think about 55, 65, something like that every single month from theirs. Uh, of another client, Suzanne, she did a wastewater management one. She charged top ticket, really high ticket for hers, and went live. She crushed it. So I have a lot of clients that are actually doing well. They're actually making income. They're actually, you know, monetizing the, the expertise that they have. So if they can do it, if I can do it, it honestly, I can show anybody how to do this.
Emmanuel: Nice. And I'm wondering use cases, right? There's, is there certain people that doesn't work for it? Cuz like I'm thinking, I do a lot of e-commerce, right? So I wonder if I’m an e-commerce founder, a store owner, I do Shopify, I sell products. Yeah I may have a lot of customers, but could making a course work for me as an e-commerce store owner?
Angelic: Yeah, definitely. I mean, come on, there's, you got people like me who were struggling to figure out how to start an e-commerce, how to get drop shipping going. If I'd had the right course, and I'm looking for the right course, you would've been my guru, my go-to. You've been, you've been so successful in e-commerce, so of course I would listen to you and follow, follow your tutelage. Uh, so yes, definitely somebody who has products can do well too. Whatever the product is, you can show people how to make that product or you can show people how to sell that product, how to market that product, how to store that product. It's so much stuff you can do and people are looking for that information right now.
Emmanuel: Interesting. So it sounds like even so, even though if I'm a store owner and I'm locked in, I need to sell physical products, I can expand out and look at just my journey or how I make my products and just package that into couple modules, couple videos and push it out there.
Angelic: Yeah, yeah. You can show people the mistakes you made, the successes you made, the systems you use, the people you've hired, how you hire staff, how do you keep inventory tracking, like it's endless and endless and endless. Anything like you really literally can make a course from anything or about anything because what, cuz we're all online looking right now on the how-tos, especially after Covid, we've gotten very, very comfortable with that.
Emmanuel: Right. I like it. And so then what, uh, what are some things, so I know there's, we're excited right now, I'm excited about doing a course but I'm sure there's some misconceptions people have, right? Like there’s a lot of bad information out there about courses and the course industry. How do you help clarify for people what is real, from what's fake?
Angelic: Yeah, so a lot of people say, Angelic, I don't have any time to create a course. I don't have time. I'm very busy. And I'm like, okay, if you are that person and you're saying that it's okay, I get it. But if you don't have any time, you're the main person that needs to create a course so that you could duplicate yourself and get your time back. It doesn't take that long. It takes me what with a client maybe, you can do the one day VIP and get it done in a day, or you can work with me in the group and, and be done in like five or six weeks. So it doesn't have to take a lot of your time. Uh, a lot of people also say, well, Angelic, I don't have a following. Um, honestly, when I started, I had zip zero. I worked for a bank, so I didn't really do social media. So if you're starting from the bottom like me with no following, I got you covered. I figured this thing out. I figured out how to get followers. I figured out how to get targeted audience to follow me. I got people to buy from me. So a lot of people, like, I don't have a following. Nobody. Nobody likes me. Okay, we'll find the people who do like you. Okay? I'll help you find people who like you. Let's do that. Um, other stuff, you know, people say I'm not tech savvy. That's why I started creating the course for them, building it out for them. You don't need to be tech savvy at all. We'll build out the course for you, my team and I, um, another thing people just say is, I don't have anything anybody would buy or nobody's gonna buy from me, but there's 2.5 billion people just on Facebook. I'm pretty sure we can get five or six, just five or six to buy a course from you every single month, you know? So it's not, it's, those are kind of the myths that I hear all the time and I'm like, nah, we can, we can bust those myths. We can crush those myths. We can, uh, actually, man, I, I bust all of them, you know, cuz I, I had no experience, I didn't have a lot of money. You don't need a lot of money to start a course. You can, you know, just get it going. Just, you know, you just gotta go for it.
Emmanuel: Yeah, because I, I'm sure one of the people, there's just a lot of fear, just I love that saying fear is just false evidence appearing real.
Angelic: I like that
Emmanuel: So, you know, people just afraid unnecessarily. Cuz I know, like for me, I'm concerned of one of the things you mentioned, like no one's gonna want to listen to what I have to say. That whole imposter syndrome y’know. How do you help people get over that? Or can you help people? Maybe that's just something they just gotta get over.
Angelic: No, we work on a lot of mindset. I work on my clients on a lot of mindset, and it is just, you know, it's me being in the trenches with them. So, okay, we're gonna create these videos today, and if I have to sit on Zoom and watch you do it, let's go. It's just that. Yep.
Emmanuel: I like it. And I'm a testament to that. You definitely helped me with that. I remember when you were challenging me to do the challenge and I was like but I don’t want to. Maybe next week, maybe next month.
Angelic: Yeah. Right. Yeah. We figured it out.
Emmanuel: I kept pushing it off and you were like, Uhuh, let's set a date. When are you gonna start marketing, when are you gonna start promoting, when you going live, put it out on Tiktok. And we did it and it went well.
Angelic: And we did it. And you crushed it. That was a great one. Yes,
Emmanuel: It went very well, we got several clients out of it. High-paying clients. Definitely covered the cost of the service that we worked together on. Like, it was immediate ROI from one activity, one challenge.
Angelic Marnier: Yes. That was beautiful.
Emmanuel: So this stuff works. I mean, I appreciate it.
Angelic: It does work. It definitely works. It definitely works.
Emmanuel: And I'm sure you got some other stories too, right? And I've, I made some notes here, the last one about stories that, just, you probably have haven't gone through this, so, for so long.
Angelic: Yeah. I mean, there's, there's, I have a ton of clients. I mean, uh, another guy, another gentleman, um, uh, he had zero, no following at all. New, not tech savvy at all. Um, older gentleman and, uh, you know, just, just didn't know anything. But I was able, he came up and did, his name is Alec. He did a sales course on how to crush it at sales, and he came out during the holidays when everybody says nobody's buying, don't come out. He crushed it. He made so much money with selling his course. So that's another one big, huge success story because I'm like, man, you beat all the odds. Like you went out during the holidays. You don't have a funnel, you don't have an email list, you don't have anybody to market to. You just went with your grit and we put together a really, really solid course and people bought it. That's another success story. I forgot about that one. That's just really recent too.
Emmanuel: Yeah, that's huge. I'd love to break that down a little bit more cuz that's worst case scenario that has to be like this should not have worked.
Angelic: That was. Yeah, that was, yeah.
Emmanuel: So how did that work? Like, um, my first thought is like, if he had no email list and he had no audience, how did he find people to buy the course?
Angelic: Right. So we found people who, uh, were more like door to door, like salesman in the field, and we targeted them and we actually put together a DM strategy, direct marketing, um, direct, I'm sorry, direct messaging strategy. And we just went after our target market and got into DMs. That's really how we did it.
Emmanuel: Wow. So, so you're saying basically you would go into DMs and say, Hey, are you interested in my course, or was there more to it.
Angelic: Yeah, a little bit, a little bit more finesse. So like, Hey Johnny. Um, I see you have a picture of your dog. Your dog's so cute. Uh, what's his name? Oh, oh, it's Taylor. Oh, okay. Well, uh, you know, uh, uh, Pluto that's name good stuff. I have a dog similar to that. Whatever your, whatever you wanna say. Um, I see that you're, you know, you're in sales just like I used to be. I was crushing in sales. I did 2 billion in sales, any interest in kind of knowing some of my secrets? That's it. That's it.
Emmanuel: Hmm. And then you kick em over to the sales page, huh? Hey, check this out.
Angelic: And then you kick 'em over to the sales page, or you can, or you can talk to 'em directly, whatever you wanna do. But that's what we did direct, direct messaging. Just getting in those DMs, like people say it goes down in the DMs. It does, but you just gotta, you can't be scared to get into the DMs. People always tell me, oh, I'm scared. Or what if they say no? I mean, we've all heard no before and we, we figured it out. We, we kept going. Um, it, it, it does work though. Reaching out to people directly is a, a, it's a game changer if you're willing to do it.
Emmanuel: Because that's what popped into my mind right away was like, I just asked for the sale. I'm in the DMs like this is supposed to be a social network. Like I feel so sales-y, so pushy. Y’know how would you advise me if I were to say that to you?
Angelic: But yeah, if you just say that, that's why you don't make it sales-y, like, Hey, I, I see you're crushing it in sales. Doing really, really well, I did really, really well in sales as well, and I put together a great course that gives you a few tips. Any interest in that? It doesn't have to be sales-y. It really just asks me like, Hey, I see what you're doing. I looked at your profile. I'm great at what I do. Any interest, yes or no? And if I'm your target, you're gonna be like, yes, I need help with that. Or no, I already have a coach, or I've already tried this before, or no, you know, it's the holiday, whatever you wanna say, but there's gonna be yeses. I'm not saying you're gonna get all yeses. No. But you are, you're gonna get some, you know, you're gonna get some nos. But there's plenty of people who I've DMed tons of people, and a lot of them might say no, but a lot of them, they definitely say yes. There's tens of thousands of dollars I've made in the DMs as well.
Emmanuel: That's powerful. And the process of making this. So that's the marketing. He was able to get customers, slid into the DMs and that worked well, which I’m blown away by. That's impressive. And then going, working our way backwards, making the course. Did it take a long time? Was it difficult to make that course?
Angelic: Uh, I think we took, he was fast, like he was ready. He was hungry, he was fast. I think he got that course done it, it may have been a couple weeks. He was hungry. He had to get something going for himself, so he was hungry, so he was ready to go. It didn't take us long to make that course at all. No.
Emmanuel: That's impressive.
Angelic: Then my team built it out for him cuz again, he was not tech savvy at all. And then that was that. The rest is history, honestly.
Emmanuel: Nice. Well a couple other questions. Just the journey being an entrepreneur, cuz you’ve been doing this game, you talked about making the leap from corporate. How has it been just being an entrepreneur? What are some lessons that you would like to impart to others who are thinking of doing this?
Angelic: Ooh. Um, I would say get help early. Yeah, get help early. Don't try to do this whole entrepreneurial thing on your own, cuz there's a lot of, uh, a lot of rabbit holes, a lot of time you'll waste. Like that was something, here's something that I would say I would advise anybody is the analysis paralysis. So I would jump on everybody's webinar. I was taking everybody's course, I was reading everybody's book, but I was taking no action. But I was busy every day, Emmanuel. Like every day I was waking up, I had a webinar, I had three webinars to go on. I'm taking notes, I'm doing, I wasn't doing nothing. Nothing was happening. No money was being generated. So what I would impart upon any, and everybody is give yourself a month or two, but give yourself a deadline and then you gotta execute. It can't be just continuing to go in this circle and then also make sure you're doing money-making activities. And when I say that money-making activities, to me, and this is probably different to everybody is anytime that you're getting in front of a client that actually can buy. So when I am, you know, putting things out on Instagram or Facebook, I'm, and I'm getting in front of my target audience, I'm doing it. But when I'm actually creating this stuff or creating the webinar or looking stuff up, that's not a money making activity. It will get me to the money making, but you need to be getting in front of the client because the only way you're gonna make money is if people buy stuff. That's it. You creating the webinar, or you taking pictures or you, uh, talking to your mentor, that's great, but it's not a money making activity. Will it get you to one? Yes, but you've got to make sure you look at your day and be like, is this a money making activity? Cuz if it's not, you need to be having more money making activities then not. Um, so that would be my advice. That's something I wasn't doing money making activities for a long time until somebody really approached me with that. And then I can go throughout my day now. Is everything a money making activity? No, cuz some stuff I have to make in order to make it a money making activity. Um, but if you're in front of your clients, your target audience, not just any random people, and you're actually putting out an offer and they can buy it, that's a money making activity.
Emmanuel: I love it. I love it. You’re absolutely right cuz the whole idea of being produ productive versus busy versus being productive, you can be busy, not making any money, not getting anywhere.
Angelic: Yes. I'm great at that. Yep. Yes, I'm great at that.
Emmanuel: Great advice. What about lessons learned, failures, how I, I mean, in the game we get beat up school of hard knocks. Do you have any, if you were to think back on, you know, things that you've overcome what would be some stories that we could relate to of your journey?
Angelic: Um, I remember, like I said, coming into the online space and you know, when you, you know, you hit that button to go live and it's zero eyeballs. Nobody's looking at you, nobody's paying attention to it, and people are telling you, well, show up every day. Come on every day, eh, you get your butt whooped, you know, come on every day and nobody's paying attention to you. Like, but you gotta keep going. It, it doesn't feel good at all when nobody's paying attention. I remember, you know, just cuddling up in my bed and crying and being like, why isn't anybody like me? Like, cuz that's just really how I felt like I'm busting my butt every day. I got a Facebook group, I got a, I'm going live every day. I'm posting every day. I'm trying to have a YouTube channel. I'm getting on LinkedIn, I'm on Instagram, I'm on Pinterest, I'm on all these things that nobody, like, not one person wants to talk to me. It was hard. It was, it was really hard, but I kept showing up and I kept showing up, and then finally there was two eyeballs on there. And you know what? You treat those two eyeballs like it's 2 million eyeballs. You take care of those people because that's all you got. Like seriously, that's all you got at that point. And you gotta take care of them. One of them needs to buy. So I'm gonna give you all this love that I can give. I'm gonna just pour it out and that one person will. And then eventually, and you might not have, you might not get another sale for three or four months. It's, it's tough. But eventually you start to get two sales and three sales and four sales. And then you'll look up and you'll be like, wow, I actually have clients coming to see me and I don't have to work as hard and I can delegate to other people and I can hand off to a VA, and life gets a lot better. But in those trenches, you are going to wanna let go and, and, and move on to the next thing. And I'll say, if you really like what you're doing, keep going. If you don't like what you're doing, move to the next thing. Uh, I definitely moved onto a lot of things, but when you find that thing you're great at, just stick to it. Eventually, in my opinion, Uh, God blesses your efforts. So all those efforts you put in, it might not worth be worth anything, but I believe that God sees it and he will reward those efforts.
Emmanuel: Wow. And what is it in those times you were talking about, you were just pushing forward, trying to go, and you couldn't quite see, what kept you going?
Angelic: What did keep me going, I believed in me. At the end of the day, I do have a strong sense of Angelic, you know, you gonna crush this, right? Like, they might not know, but you about to beat the, you know, beat the bottom of it. Like, I'm going for it. Like, um, yeah, I, and, and honestly I didn't have really much else to fall back on. I had left the job, uh, full disclosure I had to tap into my 401k two or three times. Uh, it wasn't pretty, very embarrassing. Uh, maxed out my credit cards on Facebook as like lot of hard lessons. Um, you know, asked, had to borrow money from my mom. Nothing, none, none of that is pretty. Um, but my mom believed in me. I believed in me. My friends believed in me, and so I just had to keep going and improving, and I had, I got a coach and at being able to ask questions and bounce ideas and them giving me ideas and executing. So it was a lot of that.
Emmanuel: And getting through all that, it ended up working. And I'm wondering, did you ever feel like, or do you, can you pinpoint where you were like, this is working, I'm going to succeed. This is not just me being busy versus being productive. Was there a moment, or maybe it was like a series of small moments, aggregated, but how did you know like, all right, I don't need to go back and get a job. I can do this.
Angelic: Um, I, yeah, just every month when you're able to pay that, those bills, I think you're like, okay, I'm, I'm making it . So I think it was the series of always being able to pay the bills, uh, to where you're like, okay, this is, I'm actually generating an income. And then when you're actually able to start putting money into your savings, you're like, oh, this is really working. I am, I'm, to me it's a success, me being able to put money into my savings, cuz that meant I was making more than I was spending. That's a blessing. Um, so, so is that, I have to say. Before you become an entrepreneur, don’t do like I did and just y’know all out quit your job. We have a plan. Cuz that was one of the scariest things that I did and it didn’t work out. Again, I had to pull from credit cards and mom and all this other stuff and had what I would tell people to do, which is what I advise my clients who have nine to fives is why don’t we get consistent sales coming in for like five, six months and then we know we’ve got something solid that’s making money. We have proof of concept but to just jump out there like, Hey god’s got me, I know I’m tenacious, I’m gonna make it, it might not work. Um, and what you don’t wanna do is just fall flat on your butt after six or seven months and not have any income. So, let your full time income, if you’re working for someone else, let that fund your dream. That way you can easily just transition out and still have money coming in. And bottom line, if we’re able to help you make six or seven or eight, nine thousand a month part time, just imagine how much we could make once you go full time. Let’s find out the course you can have or the product you have actually is a money maker. And that’s gonna be safer so I would advise do not just quit your job without a plan.
Emmanuel: Love it. And so if I hear that advice and I'm like, you know what? She's right. I'm motivated. I can start now. I don't need to wait for everything to be perfect. Quit my job, do all that. Let me call her up. What does the process look like from me reaching out to you, to signing up for the program, to getting my course done? It's marketed. I'm making money. How does that whole process work?
Angelic: Yeah, so that is just, yep it’s a call. I will, y’know, make sure we’re a good fit, make sure that I can really help you. Um, there are sometimes I’ll get on a call and I’m like y’know, I’m gonna be fully honest, I’m not the right person for you, but I will give you resources or I’ll connect you with somebody else who can. Once I know you’re a fit and you say you’re ready to go, we hit the road, let’s go. I wanna get this course up and running in the next four to five weeks. I want you to start getting your return on the investment you made on me. I want you to start generating money. So we do that in four to five weeks, we’ll market it together for probably like six or seven. We're gonna figure out what works and then that's kind of like how we go. And every single week I’m meeting with you twice a week if you have the availability. The people who I've seen do the best they come twice a week and I'm keeping them accountable to their goals and like I said, and we’re together, typically 12 weeks. By that time you’ll have a marketing strategy, you’ll actually have your course built out and the whole idea there is we’re gonna get to eight or nine thousand a month. You got a bonafide six figure business on rotation providing passive income to you and it will free up so much of your time, give you so much of your freedom, so much of your flexibility in your day, um, that I think you’re gonna be like why didn’t I do this sooner?
Emmanuel: I love it. I love it. And I can see how this could work for anyone who's like, working a job currently, or they just want to add another stream of income to their existing business. Especially like if you're an e-commerce seller or if you're running a service based business or a restaurant or something. Just have a course on the side that's making you money. Why not?
Angelic: Yeah, why wouldn’t you? Like, do what you do, your everyday, I’m not trying to interrupt that, I’m just saying have something cooking up in the background that’s just another infusion of cash, an ATM that’s just coming in. Why not? And it’s not gonna, we don’t have to do any more work, we already did all the work. We did all the work up front in those four to five to six weeks together, now it just continues to be cash flow. It’s a cash flow resource for you. Um, I it’s the best business model to me the best business model ever. I am very very y’know, uh, i’m a little biased there, but I think it’s the best possible business plan and business model and that’s why I’m always telling people about it. I can’t not tell people about that.
Emmanuel: I love it. All right, so as we start wrapping up, anything you wanna leave the people with or any final comments or thoughts?
Angelic: Yeah, just excited about what's ahead, excited about all the people that have already worked with me. I’m always grateful to all my clients. I’m excited about where we’re going as we move forward and looking forward to taking more thought leaders out of the thinking about, doing about, I might get around to it, I’ve kinda thought about it, I’vs been thinking about this for years, to I actually have a profitable online course. I can’t wait to take their thinking to doing. I wanna show them how to make money in their sleep, I wanna really show them how to monetize the genius they have and I want them to align their purpose, their passion into financial freedom like that. Really that’s the goal here and I’m excited about who I’ve done it for so far and everybody else that’s gonna come after. I’m excited.
Emmanuel: I love it. Excitement in the air. Thank you so much, Angelic. Great talking to you.
Angelic: You as well, Emmanuel. Thank you I appreciate you.
Emmanuel: Yes, you’re welcome.
Emmanuel: That’s it for another episode of the Eleyae Systems Journey To An 8 Figure E-Commerce Business podcast. If you enjoyed listening to this episode, please leave us a review. It costs you nothing, and gives me and the folks that worked hard to produce this episode great feedback on how this content helped you. And that’s why we do this, to make sure that you get to that eight figure business even faster than we did. So, tell us how we’re doing and please please please leave us a review. And, if you know of another e-commerce entrepreneur who could benefit from hearing this content, please share it with them, they’ll thank you for it. I’m your host Emmanuel Eleyae and we’ll see you in the next episode.
